Latino Station Highlights
We Left Our Hearts in San Francisco
On Thursday, May 30, 2013 Latino radio station managers, development directors, on-air talent, community radio organizers, producers, friends and allies got together during the Latino Salon. The Latino Public Radio Consortium worked with the National Federation of Community Broadcasters to organize the Latino Salon+ in San Francisco as part of the National Community Radio Conference. It was a full day of learning, networking, laughing, sharing and supporting one another.
Project Apoyo – LPRC Development Hub for Latino Stations
Inspired by the desire to work together to better serve their audiences and to make their stations stronger, the Latino public radio stations continued the discussions that were initiated at the 4th Annual Summit of Latino Public Radio in San Marcos in February. Between the Summit and Salon on May 30 in San Francisco, five stations had been hard at work, forming the foundation of a Development Hub. Guiding the work and the discussion in San Francisco were Virginia Dambach and Andrew Leicht of DEI, Ileana Rivera Santa, Flo Hernández-Ramos, Susanne Marte and Christina Veloz of the Latino Public Radio Consortium. Also working on this project, but unable to attend the Salon are Magaly Rivera and Silvia Rivera from the LPRC Board of Directors.
Ileana led an in-depth discussion of the LPRC Development Hub, Project Apoyo, whose purpose is to lead national collaborative fundraising activities among the Latino public radio stations in underwriting, membership, grants, major donor and planned giving programs. The first phase that is being explored is a centralized membership program. To help ascertain the feasibility of such a program and establish processes, LPRC is partnering with the the experts in philanthropy in public media, the Development Exchange. The Latino stations that have signed up for Phase 1 are KDNA, KSVR, WIPR, WLCH, and WRTU.
These stations share some common characteristics: they are all CPB-qualified stations, have a Spanish-dominant program platform and host at least one membership drive a year. The amount raised during each drive varies from station to station. One raises $50,000 in one drive while another station nets just over $600. For one of the stations, the membership revenue stream is $95,000 annually and has 1,000 active members while one of the smaller stations produces $2,500 in annual revenues from 100 members.
Other findings from the five stations who participated in the survey about their membership programs were:
- Three of the stations consider $1,000 to be a major gift, while the other two label $100 as a major gift
- Only 1 station has a full-time employee dedicated to membership; the rest have only part-time staff
- The median basic membership level is $20
- Most of the stations employ the same methodology and principles to conduct on-air membership drives
- credit cards
- tax receipts
All five (5) stations have been collecting data on their members, making it possible to contact current and lapsed members for renewal, for additional gifts, other activities.
The differences and the commonalities between the stations present great opportunities for growth as well as a firm foundation from which to expand the efforts and successes of the stations. The proposed Project Apoyo: Membership Development Hub will work towards common best practices, pledge scripts with universal themes and individual, cultural nuances, common data collection, and coordinated pledge drives. LPRC and DEI will work with the five founding stations to establish a functional membership hub and welcome the participation of any other interested Latino stations.
Low Power FM – Can It Happen In Your Community?
Steve Renderos of the Center for Media Justice and Julia Werski of Prometheus Radio worked together on a presentation about efforts to establish low power radio stations. In a multi-pronged program they asked the Latino stations to engage in outreach to identify if there are community groups who are or might be interested in starting their own community radio
station. Now is the time to prepare because applications are due to the FCC
during 5-day window in October. Prometheus is continuing outreach efforts through the month of June. For more information, please contact the National Outreach Organizer Jeff Rousset at
Once applications have been approved and licenses are awarded,Prometheus would like to be able to recommend stations to each other so that the newer stations have a "mentor" in the field to help them
with organizational support. Or perhaps you are interested in co-presenting informational webinars with Prometheus on topics you have a specialty in, such as programming ideas and implementation or
fundraising strategies. If this is something your station is interested in, please get in touch with our Applicant Support Director - Ian Smith at firstname.lastname@example.org
Community Engagement: Digital Diaspora Family Reunion & StoryCorps
You’ve seen that drawing of the yin and yang that are two different things but together make a perfect circle? StoryCorps and the Digital Diaspora Family Reunion together can make a pretty comprehensive Community Engagement project. One focuses on capturing on audio the story of people living in America while the other presents the story behind pictures and visual representations of this country.
Natalia Fidelholtz, Jesse Gutierrez and Jason Bullard gave Salon attendees a good picture of how community radio can engage their communities to record their personal history and preserve it as part of the story of America. Since 2003, StoryCorps has collected and archived more than 45,000 interviews with nearly 90,000 participants. Each conversation is recorded on a free CD to share, and is preserved at the American Folklife Center at the Library of Congress. StoryCorps is one of the largest oral history projects of its kind, and millions listen to our broadcasts on our Listen page and on public radio.
Thomas Allen Harris & Don Perry ll introduced their project, the Digital Diaspora Family Reunion. DDFR is a multimedia community engagement initiative where individuals are invited to explore the rich and revealing historical narratives found within their own family photograph collections. The highlight of the initiative includes a touring DDFR Roadshow, combining the best features of PBS’ “Antiques Roadshow” and National Public Radio’s “StoryCorps,” that activates Black family photographic archives
Radio Bilingüe Affliliates Meeting
Samuel Orozco, head of news at Radio Bilingüe and his team met with the stations that broadcast programs from Satélite Radio Bilingüe. Latino stations as well as numerous community radio stations in the United States and Mexico are partners in both broadcasting and in the production of news programs, reports, townhalls and community gatherings. These stations utilize Linea Abierta, Noticiero Latino and many other portions of the Radio Bilingüe program schedule. StoryCorps Reception, Tour & Recording.
The San Francisco StoryCorps permanent recording booth is at the Contemporary Jewish Museum 2 blocks from the Parc 55 Hotel which hosted the Latino Salon and the National Community Radio Conference. Natalia Fidelholtz and her staff hosted a reception for participants of the Latino Salon giving us an opportunity to record our own stories. Before they moved to the mainland US, Susanne Marte (Dallas, Texas) and Ileana Rivera Santa (Orlando Florida) had worked together in public media in Puerto Rico. Like thousands before them that have participated in StoryCorps, Susanne and Ileana had a conversation that is now recorded and stored at the Library of Congress.
Radio Bilingüe Reception
At the Eric Quezada Community Center in the Mission District, Radio Bilingüe gathered the friends and colleagues of Latino station KBBF (Santa Rosa, CA) and African American station KPOO (San Francisco, CA) to celebrate that they have both been serving their communities for the past 40 years.
Raising Funds to establish Radio Vieques
10 years after the halt of military bombing of the island of Vieques, the Committee for the Rescue and Redevelopment of Vieques was working to establish a community radio station. The FCC award of a construction permit required them to begin broadcasting by June 30, 2013 just 29 days after the Latino Salon. To build a functioning, though skeletal, station, thousands of dollars were raised through various activities, numerous partners and individual volunteers and donors. LPRC decided that the Salon and Community Radio Conference presented a perfect scenario to give the community radio universe an opportunity to contribute toward the effort. People were extremely generous. Radio Bilingüe allowed Ileana Rivera Santa, one of the leaders of the organizing committee in the United States, to make a fundraising appeal at their reception. Visitors to the LPRC booth bought tshirts, stickers, booth and chances for Radio Vieques baskets. And best of all – the engineering team of Michael Brown, Tom Vorhees and Betty McArdle – who were headed to Vieques from the conference to get the station on the air, were able to hand carry the contributions straight from San Francisco to Puerto Rico. Thank you to everyone who participated in this effort.
Hasta pronto, Ginny!
There was a sad, poignant moment during the NFCB conference when Ginny Z. Berson announced her decision to retire as NFCB’s Vice-President and Director of Federation Services. Click here to share in that emotional moment on YouTube as captured by Jim Anderson of GoalBusters.
Ginny was involved with many initiatives and projects throughout the community radio universe and helped found the Latino Public Radio Consortium. She was on its first Board of Directors and was instrumental in hammering out the principles and values of LPRC which continue to guide our work.
There are not enough words to express our gratitude to Ginny; a sincere and whole-hearted Gracias y Hasta Pronto will have to suffice. Gracias, Ginny; the public media community thanks you for your exceptional service, your never-ending work, your quick-thinking wit, your big heart. Keep up the good fight for peace and justice!
Participants: María Barquín, Radio Campesina; Tina Cartagena, KUVO; Virginia Dambach, DEI; María Eraña, Radio Bilingüe; Natalia Fidelholtz, StoryCorps; Claudia Galdamez, WLCH; José Gonzalez; Jesse Gutierrez, StoryCorps; Thomas Allen Harris, Digital Diaspora Family Reunion; Flo Hernandez-Ramos, Latino Public Radio Consortium; David Janda, KBBF; Farida Jhabvala Romero, Radio Bilingüe; Carlos Lando, KUVO; Clay Leander, Common Frequency; Andrew Leichter, DEI; Graciela Lopez, Radio Bilingüe; Josué Lopez, KBBF; Saúl Madrid, Radio Campesina; Susanne Marte, LPRC Board of Directors; Evelina Molina, KBBF; Santos Molina, KBBF; Hugo Morales, Radio Bilingüe; Samuel Orozco, Radio Bilingüe; Donald Perry II. Digital Diaspora Family Reunion; Isabel Pichardo, WRTU; Raul Ramirez, KQED & LPRC Board of Directors; Steve Renderos, Center for Media Justice; Ileana Rivera Santa, Latino Public Radio Consortium; Rip Robbins, KSVR; Christina Veloz, LPRC Board of Directors; Julia Wierski, Prometheus Radio
Our Mission is to build partnerships with you! How can we help you? In this site you’ll find Projects and Resources to help you and your station. Contact Us today to become part of the LPRC consortium. We have over 40 Latino Public Radio Stations who are in the consortium. Learn how to be a Partner or join the Board by contacting Flo Hernandez-Ramos, Executive Director!
We have all kinds of Resources to meet your individual and company needs— Research, Employment Opportunties, On Air Programming, Training Opportunties and Teleconferencias!
Do you have a Latino Station Highlight you want us to announce or an upcoming event you want on our Events Calendar? Do you have a press release you want to share—we can post it in our Media Room.
Find out how to Get Involved and how the Latino Public Radio Consortium can help your station be its best. Sign up today to read up from our Boletin/Infoblast, let us hear froM you on our Blog, and partner with us by Donating Now!