Corporation for Public Broadcasting (July 09)

July 14, 2009

Contact: Max Benavidez
626-578-9756

Corporation for Public Broadcasting Announces
Major Public Media Initiative in Los Angeles
with $2 Million Grant to Radio Bilingüe

(Los Angeles, CA) – The Corporation for Public Broadcasting (CPB) today awarded a $2 million grant to Radio Bilingüe (RB) for a major public media initiative to design, test, and develop the first-of-its-kind multi-platform English-language programming service in Los Angeles for a young, diverse and underserved audience.

“CPB sees this grant as a critical investment in the future of public media. Los Angeles sits at the juncture of diversity and new media and this is an opportunity to create a national model for public media innovation,” said Pat Harrison, president and CEO of CPB.  “This new service, developed by Radio Bilingüe, will serve and represent a new community of listeners through fresh and creative content.”

Radio Bilingüe, the nation’s largest producer and distributor of Latino-oriented public broadcasting programming, will work with key partners and other media entities to create a news, information, music and cultural program service targeting L.A.’s young, underserved and diverse audience.

“We are excited about this historic opportunity to create an authentic and ground-breaking service for Los Angeles that will be multimedia in scope and unlike anything being offered in the public media space,” said Hugo Morales, Radio Bilingüe’s founder and executive director.