Latino Public Radio Consortium
It’s going to be a great year!
The Latino public radio stations, the Latino Public Radio Consortium and our numerous allies have great things in store. Amorcito corazón indeed! This month is a time of optimism, love and the continuation of the “peace on earth” sentiments that come with la navidad.
You might have to wait until we all thaw out to notice, but the days are getting longer, flowers are just waiting for a chance to color the landscape and the Latino population keeps growing. So the opportunity to serve more and more of the population and the ability to incorporate Latinos into the content of public radio programming has also increased.
Many Latino public radio stations have decades of experience in serving and spotlighting Latino communities; some of the stations signed on in 2013. But collectively they have many valuable lessons to pass on to “mainstream” stations that are just beginning to dip their programming, employment or community outreach and engagement toes into the stream of “serving Latinos.”
The Latino stations continue to be innovative and have struck a number of outstanding partnerships and collaborations. In Washington state, KDNA merged with SeaMar which allows for both direct service and education in the health arena; KUVO merged with Rocky Mountain PBS in Colorado, expanding its signal statewide. Vócalo/Chicago Public Media acquired and is preserving the legacy of WRTE/Radio Arte and in Rhode Island, Latino Public Radio broadcasts 24/7 on the AM frequency of Rhode Island Public Radio, WRNI. WLCH in Pennsylvania now operates a cable access channel and in Puerto Rico, WIPR, WOQI, WRTU and WRVQ are working together to promote public media. Stations are working together in fundraising activities and journalism ventures.
In our soon to be released “National Profile 2013” LPRC points out that the Latino public radio stations serve many types of Latinos in a number of languages and dialects including English. With this vast experience, LPRC and the Latino stations can help mainstream stations navigate their way to serving Latino audiences and incorporating Latino stories and talents into their station.
The Latino public radio stations will gather again this year in the annual Summit (May, the 7th Edition of the Latino Public Radio will be produced and webinars that benefit the Latino stations as well as the broader community of public radio stations will continue. Established activities will continue; new ventures will be explored. The future looks bright and we thank all our contributors to the LPRC piñata, our corporate and foundation sponsors and of course, CPB for making this possible.
Let’s cook up an end-of-year appeal that will continue your great programming and community involvement by bringing much-needed funding to your station. What follows is step-by step, week-by-week advice on how to reach out to potential donors when people are most generous – during the last few months of the year.Follow, improvise or improve on this recipe and you’ll find yourself having great fun – if you define fun as opening envelopes stuffed with donations for your station by way of checks, money orders, and credit cards. So let’s get cooking!
Can Latino Stations Have Successful Membership Drives?
How many times have Latinos of very modest economic circumstances hosted elaborate quinceañeras, bodas and anniversary celebrations? How? By having a padrinos and madrinas for almost every aspect of the special event - from the pastel to the salón to the invitations.
Latinos have perfected the art of fundraising in small amounts for a singular cause. At weddings there's the dollar dance, kidnapping of the bride and donations at the cake table. For those who need to pay uninsured medical expenses, whose house burned down or are overwhelmed by unexpected funeral costs, there are bands who play for free, a bar that donates the venue, women who cook up a green chile plate and raffle items galore. If you announce these functions, your station also becomes part of the family and vital to these efforts.
Ayudar / help vs. "volunteer"
It may be correct to say that Latinos don't "volunteer" but they are very willing to ayudar/help. You've seen the squadrons of people keeping church interiors immaculate and you've probably even been to paint parties. If you need people to answer pledge phones, call them personally (because you've kept the names and phone numbers of the people whose events the station has announced) and ask them to help you out. Be reasonable in the amount of time you request from them and always - as your mamá and good manners dictate - have food and drink for them.
Membership drives are a traditional method of fundraising for public radio but for Latino public radio, the traditional has to be given a cultural twist. The salsa has to be added, the jalapeños, the pique stirred in. We're Latinos and we need to use our culture to our advantage - why should Velveeta, Chipotle and Taco Bell benefit more than we do from the characteristics that make our communities unique, vibrant and economically powerful?
So go ahead. Have a membership drive! Our community has money in their pockets and a little bit of it is yours, if you ask for it. As we tell our children when staring at the food on their plates, "Try it. You'll like it.
Earn Extra Cash for your Station
You can do it without ever leaving your office. Join Our CARcacha Car Club. How do you join the LPRC CARcacha Car Club? Simply by having a car donation program at your station. LPRC always looks for ways in which the Latino public radio stations can increase their revenues. We’ve come across a revenue stream for stations except those In Puerto Rico where these programs don’t exist yet.
Do you have a vehicle donation program in place? If not, you should seriously consider doing so. As a GM of one Latino station that does have a car donation program said “Es tonto no tenerlo.”
Join any vehicle donation program of your choice and let us know you've done it so we can add you to our CARcacha Car Club Roster.
Center for Car Donations
In August 2013 Raul was diagnosed with inoperable esophageal cancer. He passed away on November 15, 2013. After receiving the diagnosis, Raul remained “….. both realistic and positive, fully understanding what is not possible and looking to make the best of what might be.” Raul continued to live life to its fullest and married Tony Wu, his friend and long-time companion.
Raul Ramirez. The name is synonymous with great journalism, honest reporting, outstanding leadership and an artistic passion for the craft of writing. These qualities garnered him the 2013 Board of Directors’ Distinguished Service to Journalism Award from the Society of Professional Journalists NorCal.
In describing the honoree, SPJ wrote “Raul is currently Executive Director of News and Public Affairs at KQED Public Radio. Ramirez’s extensive career includes reporting for media outlets such as The Wall Street Journal, the Washington Post and the San Francisco Examiner from the 1960s to the 1980s.
Ramirez earned a reputation for uniquely immersing himself in the issues he was covering. He worked in the fields and then wrote a prize-winning series about farmworkers in Michigan for the Wall Street Journal in 1970. To prepare for an article for the Examiner about jail conditions, Ramirez spent several days working as a deputy sheriff.
In addition to his editorial leadership at KQED Public Radio, and his service to national and international journalism organizations, Ramirez has mentored countless reporters and inspired journalism students through his classes at institutions such as San Francisco State University and UC Berkeley."
Raul was one of the founding members of the Latino Public Radio Consortium and remained on its Board of Directors until 2013. In 2007 he and his compañeros dared dream that Latinos would play a much more central role in public broadcasting than they had in the past. By helping to form LPRC, Raul worked wholeheartedly toward that goal and wrote the organization’s seminal piece “The Brown Paper.” The dream is coming true as the existing full power and low power Latino-controlled non-commercial stations continue to serve people of color and general market stations begin to recognize the necessity of reflecting a multicultural nation through their programming and employment practices.
But this multidimensional, dare we say renaissance, man was also known for his “foodie” tendencies, his expertise with wine and his inner nerd that made him susceptible to new technology. And no one walked away from a conversation with Raul without having cracked a smile, guffawed or even squirted water out the nose because something Raul said was sooo funny. Remember that whole conversation about “el columpeo del amor”?
Raul is a key figure in the roster of Latinos in public radio and is part of the history of the Latino Public Radio Consortium just as we are part of his legacy. Via a website called Raul’s Community at www.lotsahelpinghands.com, the KQED blog and other on-line outlets, hundreds from all over the world are sending messages of support, praise, comfort, hope and condolence. Scrolling through the comments and messages, one gets a sense of Raul’s positive impact on everything he was involved with and the height of the pedestal upon which he has been placed by those who knew him or of his work.
To all these testimonials, the Latino Public Radio Consortium can only add a humble thank you. Thank you, Raul, for your leadership through example, your passion, your humor and for “representing!" Keep Raul in your prayers because as Raul said “Good positive thoughts freely and gratefully accepted.”
LPRC Board with founding board member Raul Ramirez
Our Mission is to build partnerships with you! How can we help you? In this site you’ll find Projects and Resources to help you and your station. Contact Us today to become part of the LPRC consortium. We have over 40 Latino Public Radio Stations who are in the consortium. Learn how to be a Partner or join the Board by contacting Flo Hernandez-Ramos, Executive Director!
We have all kinds of Resources to meet your individual and company needs— Research, Employment Opportunties, On Air Programming, Training Opportunties and Teleconferencias!
Do you have a Latino Station Highlight you want us to announce or an upcoming event you want on our Events Calendar? Do you have a press release you want to share—we can post it in our Media Room.
Find out how to Get Involved and how the Latino Public Radio Consortium can help your station be its best. Sign up today to read up from our Boletin/Infoblast, let us hear froM you on our Blog, and partner with us by Donating Now!